top of page


Image Is Everything specializes in creating inclusivity in the beauty industry, championing the push behind the advertising of products reflecting its buyers. We act as a resource for brands seeking to diversify their audience, and increase their market share by penetrating a worldwide consumer pool of women and men of color.

Founded in 2012, IIE is the first marketing and talent management agency of its kind to curate a unique collective of digital content creators that directly reflect the majority of consumers in the beauty space. Our client roster is comprised of women of color supported by marketing experts who mirror them, giving us a unique advantage in understanding the consumer.



Ms. J Gray leads the day-to-day operations of the marketing and talent management sectors of Image is Everything. Highly regarded as one of the industry's youngest but most respected power players in the business, Gray has been instrumental in developing and overseeing numerous brands and talent images with the inception of the first talent agency of its kind, which has a focus on influencers of color. 


In her earlier years, Gray attended California State University Dominguez Hills where she majored in Communications with an emphasis in Public Relations and Business Marketing. While attending there she accepted her first public relations position serving as Public Affairs Commissioner for Associated Students, Incorporated, a non-profit 501c3 entity of the University. An accomplished leader, Gray served as chapter President of Alpha Kappa Alpha Sorority, Incorporated. Her leadership goes far beyond her local chapter as Gray also served as Regional Secretary during regional conference and continues to embody the Sorority’s mission, “Service to All Mankind.”


Prior to IIE, Gray’s PR skills were groomed at PMK BNC, Domain PR and Branding & Marketing PR Co. Gray served as the Publicity Coordinator to MTV’s Caitlin O’Connon, E! News’ Zuri Hall, and American Idol’s Tim Urban also working with QVC’s K-Dash, Rachel Zoe, Kris Jenner, MAC Cosmetics, T-Mobile, Beats by Dre, Iron Man’s Andrew Lander and the youngest publicist ever to ever represent the NAACP.  


At its inception IIE’s core service was traditional PR. No stranger to growth, Gray developed a talent management division within the agency when the evolution of social media called for the management of content creators. Taking note of the need for advocacy for the melanated community in the beauty industry, Gray vowed to use her talents and resources to bring the underserved to the forefront. 

bottom of page